Your Clients May Be Leaving Social Media: How To Build Resilience In Your Small Business Without The Apps

Mar 4

Let’s be real, we are all hearing from folks who are considering limiting or completely eliminating the use of social media (especially Instagram, Facebook and X). Or at least, they are trying to move to other platforms. Regardless of your personal ethics and political views, we are all starting to get the “ick” on “the apps”. If you want to get off the apps or your business is currently reliant on them, then this is for you.

Over the past decade, having an active social media presence became more than just a smart choice—it was essential. Social media revolutionized how we connect, not just with friends and family, but with our entire community. For businesses, event planners, and organizations, these platforms offered a free and efficient way to reach their audiences directly. Even businesses with websites found social media to be a simpler tool for sharing quick updates and current information. Most importantly, it offered a way to build customer loyalty before making a single sale.

While social media can be an extremely powerful tool for creating community or building a reputation, relying solely on these platforms puts your business at a huge risk. With constant algorithm changes, policy updates and even misalignment of company values, you may want to ensure your business can survive without these platforms as your main source of business. Building resilience means developing multiple channels of connection with your audience.

As many people in our society at large, want to disengage from the apps, we’re here on our soapbox to say that we believe that building genuine connections and business resilience doesn't necessarily require social media dependency.

There are tried and true methods and fundamentals to creating sustainable growth and long lasting relationships that will last the life of your business.

Our top 5 are:

Direct Communication Channels
Community Building
Content Ownership
Personal Touchpoints
Network Development

Building strength and adaptability in your business isn't about completely avoiding social media (unless you want to!) - it's about creating a robust diversified strategy that can thrive regardless of any single platform's performance. By focusing on these foundations, you'll build stronger, more sustainable relationships with your customers while reducing your dependency on third-party platforms.

True business resilience comes from diversifying your connection strategies and building genuine relationships with your audience. By investing in owned channels and personal connections, you create a stable foundation that can weather any changes in the digital or business landscape.

If you are feeling overwhelmed or worried about how to build these foundations into your business, our upcoming workshop is for you. We’ll dive into each of these foundations to business resilience as well as covering how to start an implementation strategy that works for your capacity. You’ll leave with a solid plan of where to go next and the confidence to get started.