Client Story: How One Doctor is Breaking Down Stereotypes and Bringing Better Queer + Kink Friendly Care in Portland (and we got to build his website!)
There's a doctor in Portland, Oregon who is changing the face of primary care at Bayberry Clinic.
Dr. Andrew is revolutionizing the medical experience by creating a practice that truly embodies inclusivity, holistic care and cultural competency.
As a queer and kink-positive physician, Dr. Andrew recognized a critical gap in Portland's healthcare landscape. His vision? To create a medical practice where everyone—regardless of their identity or lifestyle—feels seen, understood, and respected.
As queer, trans, and femme folks ourselves, we understand firsthand how challenging it can be to find healthcare providers who truly get it. Dr. Andrew's own intersectional identity and experience has given him a unique lens into how the traditional healthcare system often falls short, especially for marginalized communities.
Finding a doctor who doesn't just tolerate but actually celebrates your identity and lifestyle shouldn't be revolutionary - but it is. That's why we were thrilled to help Dr. Andrew create a digital presence that reflects the warm, affirming, and inclusive space he's built at Bayberry Clinic.
The Challenge:
Creating a Digital Presence That Reflects True Inclusivity
When Dr. Andrew approached us at Unlock Collective, he needed more than just a website—he needed to effectively communicate his unique approach to healthcare while reaching traditionally underserved communities. So before we started building the new Bayberry Clinic website, we started with strategic consulting to create brand messaging, a networking plan, and pave a path to lead his marketing efforts.
Our Collaborative Journey
Working closely with Dr. Andrew, our team at Unlock Collective developed a comprehensive strategy that included:
Brand Strategy & Messaging: We crafted authentic messaging that clearly communicates his commitment to inclusive healthcare
Target Audience Analysis: We identified key demographics and their specific healthcare needs
UX Design: We created an intuitive, welcoming website that serves as a digital front door for his practice
SEO Optimization: We implemented strategic SEO practices to ensure his practice reaches those who need it most
The Impact
Through thoughtful brand messaging and strategic UX web design, Bayberry Clinic can now successfully connect with patients who previously struggled to find healthcare providers who understood their needs via their website!
Bayberry Clinic demonstrates how healthcare can evolve to better serve diverse communities while maintaining the highest standards of medical care. The website serves not just as an information portal, but as a testament to what inclusive healthcare can look like.
Ready to transform your business?
At Unlock Collective, we specialize in helping small businesses and entrepreneurs develop authentic brands and powerful digital presences that resonate with their target audiences.
Reach out to talk about how we can help elevate your business with strategic marketing, branding, and web design that truly represents your mission.
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