Client Story: The Queer Acupuncturist healing Portlanders with holistic care (And how we helped them increase their client bookings by 40%)
In the heart of Portland, Oregon, Al Reed is redefining what holistic healthcare looks like. As a queer acupuncturist, Al's practice embodies traditional healing wisdom with a strong focus on inclusivity, creating a unique space where all clients feel seen, heard, and cared for.
Al's multifaceted background and training brings true holistic care to their client sessions. They offer acupuncture, cupping, gua sha, and microneedling treatments. Their personalized approach reflects our shared need for unique, hands-on healthcare solutions. Their dedication to supporting collective healing drives them to educate the community about the wide-ranging benefits of acupuncture techniques.
While many people associate acupuncture primarily with acute and chronic pain management, digestive issues, and general health issues, Al educates clients about how these methods can be instrumental in supporting emotional and mental health, gender-affirming care, neurological issues, allergies, insomnia, and more.
The Challenge
Increase client bookings while maintaining balance in sustainability in their marketing practices
While Al's expertise in acupuncture was clear, they knew they could make some tweaks to reach the right clients and effectively stay in communication. By implementing the processes and strategies we laid out, they were able to expand their practice's reach while staying true to their mission of providing inclusive, compassionate care.
Our Collaborative Journey
Through a series of focused consulting sessions, we worked closely with Al to identify key opportunities for growth and connection. Our collaborative approach centered on three main areas:
1. Authentic Storytelling
We helped Al craft a compelling narrative that authentically communicated their expertise, values, and unique approach to holistic healing. This storytelling strategy resonated deeply with potential clients seeking an inclusive healthcare environment. We also explored ways to weave this storytelling through social media, newsletters, and other marketing channels.
2. Strategic Marketing and Brand Enhancement
We developed initiatives to highlight Al's new brand while building recognition and loyalty. This included refining their online presence and creating content that resonated with their ideal clients. By helping Al analyze their client demographics based on treatment needs, we developed targeted messaging strategies that resonated with specific patient groups. This segmentation allowed them to create more focused and effective communication with current and potential clients seeking specific treatments, from pain management to gender-affirming care.
3. Referral Network Development
We implemented systems to strengthen Al's referral network by building lasting connections with clients beyond their appointments. We also established a broad network of complementary healthcare providers for mutual support and referrals.
4. Sustainability in their processes
We wanted to avoid creating additional work for Al on top of their increased appointments. By helping design their social media templates and newsletter, we simplified their recurring tasks, making it easier to maintain consistency.
The Impact
Through our partnership, Al's practice experienced significant growth:
Increased weekly client bookings (by nearly +40%)
Enhanced visibility within their ideal client communities
Developed a robust referral system leading to consistent new client acquisition
Created sustainable marketing practices that authentically represent their practice and mission
Looking Forward
Al’s acupuncture practice continues to thrive, serving as a beacon of inclusive holistic healthcare in Portland. Their success demonstrates how thoughtful strategy and authentic connection-focused marketing can help healthcare practitioners expand their reach while maintaining their core values and mission. We're proud to have supported Al in achieving their goals and watching their business grow stronger and more resilient.
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At Unlock Collective, we specialize in helping small businesses and entrepreneurs develop authentic brands and powerful digital presences that resonate with their target audiences.
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